All posts tagged: TikTok

10 Million Reasons for Work and Career Readiness Education

Author: Jack E. Kosakowski, President & CEO of Junior Achievement USA

Recently, and for the first time, the number of job openings in the United States exceeded 10 million, according to the Bureau of Labor Statistics Job Openings and Labor Turnover Summary (JOLTS) Report. At the same time, there are more than 7 million who are eligible to work but who are unemployed.

Over the past several months, there has been a great deal of conversation around what’s happening in the American workforce. This includes “The Great Resignation,” where record numbers of workers are quitting their jobs, citing everything from pandemic-related burnout and lagging wages to a complete reassessment of what a job should be in light of everything our society has experienced recently. When you hear these accounts, it’s natural to assume that this is a short-term issue that will work itself out over time as COVID-19 becomes more manageable and people get to the point where they must work to provide for themselves and their families.

The fact is, there is a longer-term problem at hand. Even before the pandemic, employers were struggling to find qualified workers. This had been an issue for several years. However, the difference between now and then is that record numbers of qualified professionals, primarily Baby Boomers, accelerated their plans for retirement during the pandemic. Unfortunately, while one of the most skilled generations in our nation has begun to move out of the workforce en masse, there aren’t similarly skilled younger workers prepared to take their place. More than anything else, this reality could help explain why there are 10 million job openings in need of qualified applicants and so few who can fill them.

The question is, “Why aren’t today’s younger workers more inclined or better prepared to take on these roles?” Ironically, Millennials are one of the most educated generations in history. Unfortunately, according to a 2015 study from the Educational Testing Service (ETS), that education failed to sufficiently cover critical skills needed for employment, including STEM, communication, and critical problem-solving, for too many members of that generation. Additionally, in terms of career aspirations, a 2019 survey by Morning Consult showed that 86 percent of teens and young adults were interested in “Social Media Influencer” as a career choice.

Now, this isn’t to say every teen or young adult is on YouTube, TikTok, or Instagram trying to be the next Kim Kardashian or Jake Paul. For instance, the top college majors as of 2021 still focus on critically needed professions like business, healthcare, engineering, and education. And there are millions of Millennials and Gen-Zers who are finding work and career success in those and many other fields. But when our young people look to career role models, should it be surprising that those role models come from something they are extremely familiar with, like social media, and not engineering, for instance?

The truth is, as a society, we need to do a better job of tying education to work and career outcomes so that we don’t end up with such a significant disparity between people looking for jobs and jobs looking for people. This includes helping young people draw the connection between what they are learning in school and its application to success outside of the classroom. This means helping students explore their interests, talents, and strengths and linking them to an educational pathway that results in the knowledge, skills, attitudes, and competencies needed to find meaningful and rewarding jobs and careers. This also means putting them in contact with successful professionals in their communities who can serve as role models to inspire them to be the next engineer, technician, educator, skilled tradesperson, or physician, and not necessarily the next social media star.

Junior Achievement learning experiences do just that. As the result of JA’s work and career readiness pathways approach, which complements similar coursework in financial literacy and entrepreneurship, our program alumni tell us that Junior Achievement played a significant role in increasing their educational attainment, professional development, and career satisfaction. Part of our educational delivery includes engaging professionals from the local community as volunteers to deliver our learning experiences while sharing their work and career journeys with students. The combination of our volunteer delivery model and curriculum has been shown to inspire and prepare young people to find work and career success as adults.

10 Million Reasons for Work and Career Readiness Education
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NBA Legend, TikTok Star and Sageworks Founder on “The Arena”

Young Entrepreneurs…Are You Ready to Enter “The Arena?”

When: Wednesday, February 17, 2021
Where: Virtual Webinar
Time: 1:30 PM EST

“The Arena” is an action-packed web series where teen entrepreneurs present their businesses to a group of coaches who are successful entrepreneurs, Olympians, professional athletes and celebrities. It’s not an idea pitch or pitch event; these teens already have a small business and are looking for advice and being able to showcase their businesses as examples for youth across the country. The coaches know what it’s like to be in the arena and will provide advice the young people will need to grow their skills and their venture.

The event will be moderated by JJ Ramberg, former host of MSNBC’s Your Business. Two aspiring entrepreneurs will “Enter the Arena” to get input and feedback from former LA Laker and 3-time NBA Champion AC Green; TikTok star Ryan Shakes; and Sageworks Founder Brian Hamilton.Register to be a part of the audience below!

To view The Arena Episode 1 & 2 view the video below.

Need More Information?

For more information about this event, please contact JA USA!

THE COACHES AND SPECIAL GUESTS

AC Green
Former LA Laker And 3-Time NBA Champion

Brian Hamilton
Founder, Sageworks and Brian Hamilton Foundation

JJ Ramberg
Former Host of MSNBC’s Your Business

Ryan Shakes
TikTok Star


NBA Legend, TikTok Star and Sageworks Founder on “The Arena”
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